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1 marketing
marketing s.m. (econ.) (tecniche di vendita) marketing: marketing di massa, mass marketing; marketing di prova, test marketing; marketing dei servizi, service marketing; ricerca di marketing, marketing research (o analysis); marketing mix, combinazione dei fattori di marketing, marketing mix; accordo di marketing, marketing agreement; costo di marketing, marketing cost; direttore dell'ufficio di marketing, marketing manager (o director); addetto al marketing, marketing man; controllo di marketing, marketing control; strategia di marketing, marketing strategy (o policy).* * *['marketing]sostantivo maschile invariabile marketing* * *marketing/'marketing/m.inv.marketing. -
2 cost of entry
Mktgthe cost of introducing a new product to the market. Cost of entry calculations include the cost of all research, development, production, testing, marketing, advertising, and distribution of the new product. -
3 marketing cost
Finthe cost of researching potential markets and promoting a product or service -
4 Marketing Cost
Accounting: MC -
5 marketing cost analysis
анализ маркетинговых затрат (т.е. затрат с момента производства готовой продукции до её поставки конечному потребителю и получения оплаты)Англо-русский словарь промышленной и научной лексики > marketing cost analysis
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6 direct cost
Gen Mgt, Opsa variable cost directly attributable to production. Items that are classed as direct costs include materials used, labor deployed, and marketing budget. Amounts spent will vary with output. -
7 discretionary cost
Fina cost whose amount within a time period is determined by, and is easily altered by, a decision made by the appropriate budget holder. Marketing, research, and training are generally regarded as discretionary costs. Control of discretionary costs is through the budgeting process. -
8 торговые издержки
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9 торговые издержки
Русско-английский научно-технический словарь Масловского > торговые издержки
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10 Absatz
Absatz m 1. V&M sales, turnover; 2. ADMIN, RECHT paragraph, subsection; 3. LOGIS sales quantity, sales volume (das Volumen in Konsumenten- oder Versandeinheiten)* * *m 1. <V&M> sales, turnover; 2. <Verwalt, Recht> paragraph, subsection* * *Absatz
(Absatzmarkt) market, outlet, (Abschnitt) paragraph, new line, article, clause, subsection, subclause, period, (statistische Kurve) trend, (starke Nachfrage) run, (Umsatz) sales (US), (Verbrauch) consumption, (Verbreitung) circulation, (Verkauf) disposal, selling, (Vertrieb) marketing, distribution;
• direkter Absatz direct selling (marketing);
• flauer Absatz dead sale;
• genossenschaftlicher Absatz associative marketing;
• gesteigerter Absatz increased sales;
• großer Absatz large (potential) market (sales);
• guter Absatz heavy sale;
• kein Absatz (Korrekturenlesen) run-in;
• langsamer Absatz slow sales;
• lebhafter Absatz brisk sale;
• an der Rentabilitätsschwelle liegender Absatz marginal sales;
• neuer Absatz fresh paragraph, new line;
• rascher Absatz quick sale;
• reißender Absatz rapid sales;
• schlanker Absatz ready (short) sales;
• schlechter Absatz poor market, slow (poor, heavy) sale;
• schneller Absatz quick (short) sales, quick return, ready market;
• stagnierender Absatz stagnation of sales;
• übermäßiger Absatz overdraw;
• vorhergehender Absatz preceding article;
• Absatz landwirtschaftlicher Erzeugnisse agricultural market;
• Absatz an die Industrie sales to industry;
• Absatz von Industrieerzeugnissen industrial marketing;
• Absatz auf dem Markt commercial sale;
• Absatz an Private private offering, (Banken) private placement of securities;
• Absatz und Vertrieb distribution, marketing;
• Absatz der Masse der Erzeugnisse beeinflussen to account for the bulk of goods sold;
• neuen Absatz beginnen to begin a new paragraph;
• Absatz einfügen to insert (put in) a clause;
• bei jedem Absatz die erste Zeile einrücken to indent the first line of each paragraph;
• Absatz finden to sell, to be salable, to find a market, to go off;
• glänzenden Absatz finden to rub off in great style;
• guten Absatz finden to find (meet with) a quick (ready) sale, to find a ready market, to run off (sell) readily;
• keinen Absatz finden to find no sale, (Börse) to find no buyers;
• leichten Absatz finden to find a ready market;
• regen Absatz finden to sell very well;
• reißenden Absatz finden to be of quick sale, to go off briskly (quickly), to sell rapidly (like hot cakes, like hot dogs), to have a quick draft;
• schlechten Absatz finden to sell hard (heavily), to go off slowly, to find a poor market;
• schnellen Absatz finden to meet with ready sale (a ready market), to find a ready market;
• schwer Absatz finden to run into heavy selling;
• langsamen Absatz haben to go off slowly, to be of slow sale;
• weltweiten Absatz haben to achieve world-wide sale;
• Absatz machen (Brief, Manuskript) to begin a new line;
• Absatz steigern to increase the sales;
• Absatz vorantreiben to push sales;
• Absatzabkommen marketing (distribution) agreement;
• Absatzanalyse market (sales) analysis;
• frühjahrsbedingter Absatzanstieg spring sales sprint;
• sprungartiger Absatzanstieg sales jump;
• Absatzanstrengungen sales drive (efforts), marketing efforts;
• Absatzapparat marketing organization;
• Absatzaufgliederung product sales breakdown, (Zeitung) circulation breakdown;
• Absatzaufteilung division of markets;
• Absatzaufwand marketing cost;
• Absatzausschuss marketing board, sales committee;
• Absatzaussichten sales prospects, marketing outlook;
• Absatzausweitung extension of the market;
• Absatzbedingungen market[ing] conditions, sales terms (US);
• Absatzbegriffe marketing terms;
• Absatzbelebung revival of (increase in) sales;
• verstärkte Absatzbemühungen increased marketing efforts;
• Absatzberater marketing adviser;
• Absatzbereich market, trading (marketing) area;
• Absatzbereitschaft marketing resource;
• Absatzbericht market (sales) report;
• Absatzbeschleunigung herbeiführen to speed up the sales process;
• Absatzbeschränkungen sales restrictions;
• Absatzbeschränkung auf einzelnes Geschäft exclusive outlet (selling);
• Absatzbestimmungen marketing conditions;
• Absatzbewegungen sales trend. -
11 Absatzgefüge
Absatzgefüge
marketing structure;
• Absatzgelegenheit sales opportunity;
• Absatzgemeinschaft sales combine (syndicate);
• Absatzgenossenschaft marketing cooperative, cooperative marketing association, (landwirtschaftliche) producer (agricultural) cooperative, farm[er’s] cooperative (US), producer society (Br.);
• Absatzgenossenschaft auf Provisionsbasis terminal cooperative commission agency (US);
• Absatzgepflogenheiten marketing practices;
• Absatzgesellschaft trading company;
• Absatzgliederung sales classification;
• Absatzgremium selling group, sales (marketing) conference;
• Absatzgrenze sales limit;
• Absatzhöhe volume of trade;
• Absatzhonorar (Autor) royalty;
• Absatzindex sales index;
• Absatzkalender selling calendar;
• Absatzkalkulation sales estimate;
• sich in eine gewaltige Absatzkampagne stürzen to launch into a massive sales drive;
• Absatzkanäle marketing channels;
• Absatzkartell distribution (sales, marketing) cartel;
• Absatzkenntnis marketing knowledge;
• umfassende Absatzkenntnisse competence in marketing;
• Absatzkennzahlen distribution indices, (Statistik) standard figures of distribution;
• Absatzklima state of the market;
• Absatzkonjunktur seller’s market;
• Absatzkontingent market (marketing, sales) quota;
• Absatzkontingentierung allocation of sale;
• Absatzkontrolle marketing (sales) control, orderly marketing (US);
• Absatzkontrollstelle marketing board;
• Absatzkonzentration market concentration;
• Absatzkonzeption marketing conception;
• Absatzkosten distribution expenses (costs), marketing (sales) costs, cost of marketing (sales), expenses of marketing;
• Absatzkrise sales crisis, slump in sales;
• Absatzkunde marketing knowledge;
• Absatzkurve distribution (sales) curve;
• Absatzlage sales (market) situation, sales position;
• schlechte Absatzlage poor market situation;
• Absatzleistung market performance;
• Absatzlenkung sales control, control of the market, controlled distribution;
• Absatzmangel selling pressure. -
12 издержки
мн. ж. cost, expensesфакторы, определяющие величину издержек — cost determinants
судебные издержки, издержки в процессе — costs in the cause
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13 Absatzkosten
Absatzkosten
distribution expenses (costs), marketing (sales) costs, cost of marketing (sales), expenses of marketing -
14 Verkaufsprojekt
Verkaufsprojekt
sales proposition;
• Verkaufsproportion sales proportion;
• Verkaufsprospekt sales brochure (literature), selling prospect;
• Verkaufsprovision seller’s (selling) commission, selling brokerage, commission paid on sales, (Kapitalanlagegesellschaft) underwriting provision;
• Verkaufspsychologie sales psychology;
• Verkaufspunkte selling points;
• Verkaufsquittung sales check (US);
• Verkaufsquote sales quota, sales proportion;
• Verkaufsrabatt sales discount (allowance), rebate (rebatement) on sales;
• Verkaufsraum saleroom (Br.), warehouse room, wareroom, (Produktenbörse) commercial sale room;
• Verkaufsrechnung sale invoice, (Einzelhandel) bill, account, sales ticket (US), (Großhandel) invoice, (Kommissionsgeschäft) sales account, account sales (US);
• fingierte Verkaufsrechnung pro forma account sales;
• Verkaufsregal shelf;
• Verkaufsregulierung sales control;
• Verkaufsreinerlös net sales proceeds;
• Verkaufsreklame sales promotion (publicity), consumer advertising, (im Laden) point of purchase advertising;
• Verkaufsrekord sales record;
• Verkaufsresultat sales results;
• Verkaufsrichtlinien principles of selling;
• Verkaufsrichtung destination of goods sold;
• Verkaufsrisiko merchandising risk;
• Verkaufsroute tally walk;
• Verkaufsrückgang fall (letdown, decline) in sales, sales drop;
• Verkaufssaison selling (marketing) season;
• Verkaufsschätzung sales estimate;
• Verkaufsschein sale sheet, sales warrant;
• Verkaufsschlager big (hot) seller, article of quick sale, draw-card, hit (US), quick-selling line, (Buch) best seller, knockout (sl.);
• kein großer Verkaufsschlager sein not to be a big runner;
• Verkaufsschulung sales test (training);
• Verkaufsschwankungen sales fluctuations;
• Verkaufssignal sell signal;
• Verkaufssituation sell condition;
• Verkaufssoll-Quotenmethode (Werbeetat) unit-of-sales method;
• Verkaufssollsumme sales target;
• Verkaufsspanne margin on sales;
• Verkaufsspesen selling expenses, (Kapitalanlagegesellschaft) sales load, redemption cost;
• Verkaufsspezialist marketing specialist;
• Verkaufsspielraum (Börse) trading range;
• Verkaufsstab selling staff, sales force (people, US, personnel);
• Verkaufsstab mit den neuesten Informationen versehen to update the sales forces;
• Verkaufsstand stall, stand, sales booth, bulk, (Zeitungen) news-stand;
• Verkaufsstand aufschlagen to pitch a sales booth;
• Verkaufsständer rack, counter display container, (Selbstbedienungsladen) gondola;
• werbemäßiger Verkaufsstandpunkt advertising sales angle (aproach). -
15 издержки
* * *изде́ржки мн. ж.
cost(s), expensesизде́ржки обраще́ния — distribution cost(s), expenses of circulationизде́ржки произво́дства — cost(s) of production, expenses of productionторго́вые изде́ржки — cost(s) of marketing, selling expensesтра́нспортные изде́ржки — shipping cost(s), cost(s) of transportationизде́ржки хране́ния — cost(s) of storage -
16 затраты на маркетинг
затраты на маркетинг
Затраты на поиск клиентов, убеждение их в целесообразности закупки, доставку продукции и получение за нее денег.
В российском законодательстве подобные затраты определяются как «... затраты, связанные с маркетингом или рыночным внедрением инноваций (выпуском на рынок технологически новых или усовершенствованных продуктов, новых услуг). Они включают предварительное исследование, зондирование рынка, адаптацию данного изделия для различных рынков сбыта и начальную рекламу, но исключая расходы на развертывание дистрибьюторских сетей (выпуск новых товаров, услуг на рынок) для рыночных инноваций...». (Постановление Госкомстата РФ от 05.02 2001 N 9 «Об утверждении статистического инструментария наблюдения за инновационной деятельностью предприятий (организаций) на 2001 год».).
[ http://www.lexikon.ru/dict/uprav/index.html]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > затраты на маркетинг
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17 стоимость реализации
cost of disposal, distribution marketing costBanks. Exchanges. Accounting. (Russian-English) > стоимость реализации
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18 análisis de costes de mercadeo
• marketing cost analysisDiccionario Técnico Español-Inglés > análisis de costes de mercadeo
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19 análisis de costos de mercadeo
• marketing cost analysisDiccionario Técnico Español-Inglés > análisis de costos de mercadeo
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20 análisis de costos de mercado
• marketing cost analysisDiccionario Técnico Español-Inglés > análisis de costos de mercado
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